What's Happening?
Michael Peacock, a seasoned technology entrepreneur, has launched a new consultancy named Washington Baltic in Gateshead. The consultancy aims to assist business owners in maximizing the value of their companies before a sale. Drawing on over 20 years
of experience in software engineering and technology leadership, Peacock's firm focuses on preparing companies for technology due diligence, which is often a critical component of business sales and investment deals. Washington Baltic provides advisory services on software, IT infrastructure, cybersecurity, and artificial intelligence. The consultancy is designed to help business owners, particularly those who have never been through a sale process, to organize and present their businesses effectively to potential buyers. Peacock emphasizes the importance of understanding and addressing technology issues early to enhance buyer confidence and business valuations.
Why It's Important?
The launch of Washington Baltic is significant as it addresses a common challenge faced by smaller business owners who may lack the expertise to navigate the complexities of technology due diligence in business transactions. By providing specialized support, the consultancy helps level the playing field for smaller companies, enabling them to compete more effectively with larger firms that routinely engage in such transactions. This initiative could lead to more successful business sales and investments, ultimately benefiting the broader economy by facilitating smoother transitions and potentially increasing the number of successful business exits. Additionally, by focusing on technology, the consultancy highlights the growing importance of tech infrastructure in determining business value.













