What's Happening?
Everton Football Club has revealed its new home kit for the 2026/27 season. The kit features a classic royal blue design with yellow trim. This season, the club will be sponsored by CMC Markets, whose logo will replace the previous sponsor, Stake, on the front
of the shirt. The unveiling of the new kit marks a significant change in the club's branding and sponsorship strategy, as they prepare for the upcoming season.
Why It's Important?
The unveiling of a new kit is a significant event for football clubs as it not only represents the team's identity but also impacts merchandise sales and brand partnerships. For Everton, the switch to CMC Markets as the main sponsor could influence the club's financial health and marketing reach. Sponsorship deals are crucial for clubs to secure financial stability and invest in player acquisitions and infrastructure. The new kit's design and sponsorship could also affect fan engagement and merchandise sales, which are vital revenue streams for the club.
