What's Happening?
Christmas in Color has unveiled its 2026 holiday season lineup, featuring a new show in Centennial, Colorado, and marking the final season for its South Jordan, Utah, location. The drive-through light experience will operate at six locations across Colorado, Utah, and Idaho.
Returning shows include an expanded Red Rocks experience, the ninth year at Water World, a growing show in the Boise area, and another season in American Fork, Utah. Each location will feature millions of synchronized lights set to an all-new music playlist, which guests can tune into via their car radios. This year marks the 11th anniversary of Christmas in Color, which began in 2015.
Why It's Important?
The announcement by Christmas in Color is significant for the entertainment and tourism sectors in the affected U.S. states, particularly Utah, Colorado, and Idaho. Drive-through holiday light experiences have become a popular tradition, offering family-friendly entertainment and contributing to local economies through ticket sales and associated spending. The introduction of a new location in Centennial indicates expansion and continued demand for such attractions, while the farewell to the South Jordan location suggests a strategic shift or evolution in the company's operational footprint. For local communities, these events provide seasonal employment opportunities and draw visitors, boosting local businesses during the holiday season. The emphasis on new music and expanded experiences aims to keep the attraction fresh and engaging for returning patrons.
What's Next?
Christmas in Color will proceed with its 2026 season, with tickets and reservations available through its website. The focus will be on preparing the new Centennial location and ensuring a memorable final season for the South Jordan site. Marketing efforts will likely highlight the new features and the opportunity for South Jordan residents to experience the show one last time at that specific venue. The company will also be evaluating the performance of its various locations to inform future expansion or adjustments to its offerings. The success of this season will influence future investment in technology, creative displays, and potential new locations for the holiday attraction.
Beyond the Headlines
The enduring popularity of drive-through holiday light shows like Christmas in Color reflects a broader cultural trend towards immersive, family-oriented experiences that can be enjoyed from the comfort of one's vehicle. This format gained particular traction during periods requiring social distancing, but its appeal extends beyond that, offering a unique blend of convenience, spectacle, and shared family moments. The continuous innovation, such as new music playlists and expanded light displays, is crucial for maintaining audience engagement in a competitive entertainment landscape. The temporary nature of some locations, like the South Jordan farewell, also highlights the dynamic business models in seasonal entertainment, where venues and offerings may shift based on logistics, community engagement, and market demand. These events contribute to the intangible cultural fabric of holiday traditions for many American families.
