What's Happening?
Old Town in Traverse City is undergoing a period of potential transformation following zoning changes aimed at encouraging development along the Union Street corridor. Despite these changes, several high-profile properties remain vacant, including the former
Blue Tractor Barbecue space and Maxbauer's Market. Property owners and local officials are optimistic about the area's future, with plans for new commercial and residential developments in the works. The return of workers to Hagerty insurance and new businesses like Bay Bread Co. and 9&10 News studio have already begun to stimulate economic activity.
Why It's Important?
The revitalization of Old Town is crucial for Traverse City's economic growth and urban development. The area's transformation could serve as a model for similar districts facing commercial vacancies. Successful redevelopment could attract more businesses and residents, enhancing the local economy and community vibrancy. The involvement of key stakeholders, including property owners and the Downtown Development Authority, underscores the strategic importance of this initiative for the city's future.
What's Next?
Looking ahead, the focus will be on securing anchor tenants and finalizing development plans for vacant properties. The city's infrastructure upgrades, such as the intersection at Seventh and Union streets, are expected to support this growth. Continued collaboration between property owners, developers, and city officials will be essential to realizing Old Town's potential as a thriving commercial and residential hub.











