What's Happening?
The Las Cruces KOA Holiday in Las Cruces, New Mexico, has been awarded the 'Campground with the Best View' in RVshare’s 2026 'Campies' national awards program. This recognition is part of an annual program that honors standout campgrounds across the U.S.,
with winners determined by public vote from thousands of nominations across 16 categories. Situated on a hill, the Las Cruces KOA Holiday offers panoramic views of the Organ Mountains, the Mesilla Valley, and city lights. The campground has also received other accolades, including the 2026 KOA ICON Award and the 2026 KOA World Class Guest Service honoree, boasting a Net Promoter Score (NPS) of 97. Recent improvements include seven new campsites, four of which are KOA Patio View Sites designed to maximize the scenic outlook.
Why It's Important?
This award is significant for the Las Cruces KOA Holiday and the broader tourism industry in New Mexico. Winning a national award like RVshare's 'Best View' enhances the campground's reputation and visibility, likely attracting more RV travelers and campers to the region. This increased tourism can boost the local economy through spending on local businesses, restaurants, and attractions. For KOA, it reinforces their brand as a leader in outdoor hospitality and highlights the quality of their facilities. The high NPS score and other awards indicate a strong commitment to guest satisfaction, which is crucial for repeat business and positive word-of-mouth marketing in the competitive travel sector. It also showcases Las Cruces as a desirable destination for outdoor enthusiasts.
What's Next?
The Las Cruces KOA Holiday is expected to leverage this national recognition in its marketing and promotional efforts, further solidifying its position as a premier camping destination. The campground's ongoing investment in amenities and accommodations, as evidenced by its recent upgrade from a KOA Journey to a KOA Holiday and the addition of new view-oriented campsites, suggests a continued focus on enhancing the guest experience. This award may also encourage other campgrounds in the region to invest in improving their facilities and services to attract more visitors. The increased visibility could lead to higher occupancy rates and potentially inspire further development in the local tourism infrastructure.
Beyond the Headlines
Beyond the immediate benefits of increased tourism, this award highlights the growing trend of experiential travel, where scenic beauty and unique natural settings play a crucial role in destination choice. The emphasis on 'best view' reflects a consumer preference for immersive outdoor experiences and a desire to connect with nature. For Las Cruces, this recognition can contribute to its identity as an outdoor recreation hub, potentially attracting residents and businesses that value access to natural landscapes. It also underscores the economic value of preserving and showcasing natural beauty, encouraging local authorities and businesses to invest in conservation efforts and sustainable tourism practices to maintain the region's appeal.
