What's Happening?
The 'sunkissed' effect is a prominent trend on #BeautyTok, with beauty insiders on TikTok favoring products that create a natural, flushed look. This trend is evolving, with 'pomegranate makeup' gaining traction, characterized by intense reddish and pinkish
tones applied generously to the cheekbones and nose, often accompanied by faux freckles and glossy lips. Popular products contributing to this trend include Milk's 'Jelly Tint' and Rare Beauty's liquid blush. The emphasis is on achieving a fresh, healthy appearance, as if one has spent time in the sun. The trend also highlights the continued dominance of blush in various formats and textures throughout 2024, inspiring new application techniques. Cristina Lobato, a make-up artist, suggests using eyebrow pencils or gel eyeliners to create natural-looking freckles for this style. The overall aesthetic aims for a glowy, almost mirror-like finish on the lips, harmonizing with the face's fruity inspiration.
Why It's Important?
The rise of the 'sunkissed' and 'pomegranate makeup' trends on BeautyTok signifies the significant influence of social media platforms like TikTok on the U.S. beauty industry. These trends directly impact product sales and marketing strategies for cosmetic brands. Brands like Milk and Rare Beauty, whose products are explicitly mentioned as popular, stand to gain substantial market share as consumers seek to replicate these looks. The emphasis on specific product types, such as liquid blushes and tints, can shift consumer demand away from traditional powder formulations. Furthermore, the trend encourages the use of multiple products to achieve a desired effect, potentially increasing overall cosmetic consumption. The involvement of makeup artists like Cristina Lobato in providing tips also underscores the role of beauty professionals in shaping and disseminating these trends, influencing both amateur and professional makeup application techniques across the U.S. beauty landscape.
What's Next?
As the 'sunkissed' and 'pomegranate makeup' trends continue to evolve on BeautyTok, consumers can expect to see more beauty brands launching products specifically designed to achieve these looks. This may include new shades of liquid blushes, tinted balms, and innovative freckle-creating tools. Influencers and makeup artists on TikTok will likely continue to experiment with and refine these trends, introducing new variations and application methods. Retailers, both online and brick-and-mortar, will likely prioritize stocking and prominently displaying products that align with these popular aesthetics. Additionally, the focus on natural, healthy-looking skin suggests a continued demand for skincare-infused makeup products. Brands may also explore collaborations with popular BeautyTok creators to further amplify their products' visibility and appeal within these trending categories.
Beyond the Headlines
The pervasive influence of BeautyTok trends like 'sunkissed' and 'pomegranate makeup' extends beyond mere product sales, reflecting broader cultural shifts in beauty ideals. The emphasis on a 'natural' yet enhanced appearance, often achieved through multiple steps and products, highlights a complex relationship with authenticity in beauty. The creation of artificial freckles, for instance, suggests a desire to emulate natural features that are perceived as youthful or charming. This trend also underscores the power of digital platforms to democratize beauty standards, allowing individual creators to set trends that can quickly gain global traction, bypassing traditional advertising channels. The rapid cycle of trends on BeautyTok also raises questions about consumerism and the pressure to constantly update one's beauty routine and product collection, potentially leading to increased waste and unsustainable consumption patterns within the beauty industry.
