What's Happening?
The Professional Women's Hockey League (PWHL) is hiring a Senior Director of Growth Marketing & Commercial Revenue to enhance fan acquisition and e-commerce operations. This role involves leading digital advertising, broadcast, and merchandise sales across
the league. The position, reporting to the EVP of Business Operations, is responsible for driving ticket sales and scaling global merchandise revenue. The director will also oversee grassroots initiatives, including camps and clinics, and manage a marketing team. The role offers a salary range of $155,000 to $175,000 USD/CAD annually.
Why It's Important?
This hiring move is significant as it reflects the PWHL's commitment to expanding its market presence and revenue streams. By focusing on digital and e-commerce strategies, the league aims to enhance fan engagement and financial sustainability. The role's emphasis on grassroots initiatives suggests a strategic effort to build a strong community connection, which is crucial for long-term growth. The position's creation indicates the league's proactive approach to leveraging data-driven marketing to achieve its business goals.
