What's Happening?
Burlington Stores, Inc., a national off-price retailer, is set to open its ninth store in the Richmond Metropolitan Area. The new 23,525 square-foot location will be situated in a portion of the former Big Lots space at Parham One Shopping Center in Henrico
County, VA, at the intersection of Route 1/Brook Road and Parham Road. The store is scheduled to open on Friday, September 25, 2026. Connie Jordan Nielsen, Senior Vice President, along with Nicki Jassy and Alicia Brown of Cushman & Wakefield | Thalhimer, managed the lease negotiations on behalf of the shopping center's landlord. Burlington Stores, headquartered in New Jersey, reported Fiscal 2025 net sales of $11.5 billion and operates 1,242 stores across 47 states, Washington D.C., and Puerto Rico. The new store will feature Burlington's updated design, including wider, more organized aisles and prominent signage for improved navigation.
Why It's Important?
The expansion of Burlington Stores in the Richmond Metropolitan Area signifies continued growth in the off-price retail sector and increased consumer access to discounted brand-name merchandise. For the local economy, this new store will likely create job opportunities in retail and contribute to the commercial activity of the Parham One Shopping Center. The involvement of Cushman & Wakefield | Thalhimer in securing this lease highlights the ongoing demand for commercial real estate, particularly in established retail hubs. This development benefits consumers by offering a wider selection of goods at competitive prices, potentially increasing foot traffic for other businesses in the shopping center. For Burlington, it reinforces its market presence and strategy of providing value-oriented shopping experiences, which can be particularly appealing in various economic climates.
What's Next?
Following the scheduled opening on September 25, 2026, Burlington Stores will focus on integrating its new Richmond location into its existing network. The company will likely monitor the performance of this ninth store in the metropolitan area to inform future expansion strategies. Cushman & Wakefield | Thalhimer will continue to manage commercial real estate properties and facilitate similar lease agreements, potentially attracting more national retailers to the region. The success of this new Burlington store could encourage further investment and development in the Parham One Shopping Center and surrounding commercial areas, leading to additional retail and service offerings for local residents. Consumers can anticipate the availability of fresh merchandise weekly, consistent with Burlington's business model.
Beyond the Headlines
This expansion reflects a broader trend in the retail landscape where off-price retailers continue to thrive by offering value to consumers. In an era of evolving shopping habits, the physical presence of stores like Burlington remains crucial for many shoppers who prefer to browse and purchase in person. The reimagined store design indicates an effort by Burlington to enhance the in-store experience, suggesting that even discount retailers are investing in customer comfort and ease of shopping. This move also underscores the strategic importance of well-located commercial properties, as evidenced by the Parham One Shopping Center's appeal to a major national retailer. The continued growth of such retailers can influence local employment trends and the overall economic vitality of suburban commercial corridors.
