What's Happening?
Calgary Sports and Entertainment Corporation (CSEC) has entered into a five-year partnership with Corus Entertainment to broadcast Calgary Flames games on QR Calgary 770AM. This agreement ensures that all home and road games will be accessible to fans
throughout the region. The partnership marks a return to QR Calgary, which previously broadcast Flames games during their Stanley Cup-winning season in 1989. The collaboration aims to provide consistent game coverage and enhance fan engagement through additional programming, including a new daily sports talk show, Flames Now.
Why It's Important?
The partnership between CSEC and Corus Entertainment is significant for maintaining fan engagement and accessibility to Flames games. It addresses the gap left by the closure of Sportsnet 960, which previously carried the broadcasts. This move strengthens the connection between the team and its fan base, ensuring continued support and community involvement. The collaboration also highlights the importance of strategic media partnerships in sports broadcasting, potentially influencing similar agreements in the industry.
What's Next?
Further announcements regarding the on-air team and additional programming are expected, including the launch of Flames Now. The partnership may lead to increased fan interaction and community events, enhancing the overall experience for Flames supporters. As the new season approaches, stakeholders will monitor the impact of this agreement on fan engagement and media coverage. The success of this partnership could influence future broadcasting deals within the sports industry.
