What's Happening?
Atlanta News First (ANF) and Gray Media have announced a significant broadcast partnership with the Atlanta Hawks, ensuring that all non-nationally televised games during the 2026-27 NBA season will be available for free to viewers across north Georgia.
This partnership marks a return to free, over-the-air broadcasts for the Hawks, reminiscent of their earlier broadcasts from 1972 to 1994. The games will be accessible on WANF’s free over-the-air signal and through major pay-TV systems like Xfinity, Spectrum, DirecTV, and DISH Network. Additionally, the games will be broadcast on Peachtree Sports Network and other Gray Media stations in cities such as Albany, Augusta, Columbus, Macon, and Savannah. This initiative aims to provide Hawks fans with the most accessible viewing experience possible.
Why It's Important?
This partnership is significant as it enhances the accessibility of Atlanta Hawks games to a broader audience, particularly those who may not have access to cable or streaming services. By offering free broadcasts, the Hawks and Gray Media are expanding their reach and potentially increasing their fan base. This move also reflects a growing trend in sports broadcasting where teams seek to engage more directly with their local communities. For Gray Media, this partnership underscores their commitment to delivering content that resonates with local audiences, potentially boosting their viewership and advertising revenue.
What's Next?
The full broadcast schedule, including preseason games and select national games, will be announced at a later date. As the 2026-27 NBA season approaches, fans can expect more details on game times and additional programming related to the Hawks. The partnership may also lead to further collaborations between Gray Media and the Hawks, potentially involving community events or fan engagement initiatives. Stakeholders, including advertisers and local businesses, may look to capitalize on the increased viewership and community interest generated by this partnership.
