What's Happening?
Bloom & Wild, a leading direct-to-consumer flower business in Europe, is expanding its e-commerce team to improve customer experience across its platform. Founded in 2013, the company has fulfilled over 20 million deliveries and recently acquired bloomon
in The Netherlands and Bergamotte in France. The technology team, which forms a significant part of Bloom & Wild's overall workforce, is responsible for building and maintaining solutions that power e-commerce, production, and fulfillment. The team uses technologies like Ruby and Rails, Python/React, and PostgreSQL, and is developing new domain-driven services and microservices. The e-commerce team consists of four cross-functional squads, each responsible for a business and architectural domain, focusing on delivering the best experience to customers before, during, and after their purchase.
Why It's Important?
Bloom & Wild's expansion of its e-commerce team is significant for enhancing customer experience and driving business growth. By leveraging advanced technologies and a flexible working model, the company aims to deliver a seamless shopping experience across its platform. The expansion supports Bloom & Wild's ambition to become Europe's top direct-to-consumer gifting destination, offering products like cakes, candles, and cocktails. The focus on technology and customer experience aligns with industry trends towards personalization and automation, which are crucial for maintaining competitive advantage in the e-commerce sector. The company's commitment to diversity and inclusion further strengthens its position as a leader in the market.
