What's Happening?
Brand Urban, a retail advisory firm, is expanding its team by hiring six individuals from Alvarez & Marsal Property Solutions. This strategic move aims to enhance the firm's service offerings and strengthen its leadership. The new hires include Matthew
Krell, who will join as principal, along with Daniel Bodner and Lucas Kooyman, who will take on roles as executive vice president and vice president, respectively. The team also includes Max Swerdloff, Rikard Cederberg, and Isabel Krajovan. These additions bring with them a portfolio of clients such as Asana Partners, Nuveen Real Estate, and Kushner Companies, as well as retailers like Patagonia and Lush. Brand Urban, founded by Taryn Brandes, has grown from a New York City brokerage into a national framework, partnering with retailers to expand their presence across the country.
Why It's Important?
The expansion of Brand Urban's team signifies a strategic effort to bolster its capabilities in the competitive retail advisory market. By integrating experienced professionals from Alvarez & Marsal, Brand Urban aims to enhance its leadership and service offerings, which could attract more clients and projects. This move reflects a broader trend in the retail industry where firms are increasingly focusing on data-driven insights and comprehensive service offerings to meet client demands. The expansion could potentially lead to increased business opportunities and growth for Brand Urban, positioning it as a more formidable player in the national retail advisory landscape.
