What's Happening?
DLA Piper, a global law firm, is actively seeking a Senior Marketing Operations Coordinator. This role is crucial for supporting the firm's practice leaders, lawyers, C-suite, and other marketing team members in executing webinars and similar marketing activities.
The coordinator will be responsible for the entire lifecycle of webinars, from intake and planning to promotion and execution. Key duties include serving as the primary point of contact for webinar support, drafting electronic invitations, scheduling technical runs, coordinating email schedules, requesting CLE credits, and attending live webinars. The position requires an agile self-starter with strong critical thinking skills, excellent attention to detail, and the ability to prioritize and manage multiple simultaneous projects in a fast-paced environment. The role also involves utilizing various tools such as ServiceNow for workflow tracking, InterAction and MS Dynamics for CRM, and Zoom for webinar platforms. This hybrid position can be based in several U.S. cities, including Chicago, Atlanta, Baltimore, Boston, Dallas, Houston, Miami, Philadelphia, Phoenix, or Raleigh.
Why It's Important?
This hiring initiative by DLA Piper underscores the increasing importance of digital marketing and thought leadership in the legal sector. By investing in a dedicated Senior Marketing Operations Coordinator, the firm aims to enhance its ability to showcase its expertise and brand differentiators effectively through webinars and other digital platforms. This role is vital for maintaining DLA Piper's competitive edge in a global market where client engagement and brand visibility are paramount. The coordinator's efforts will directly contribute to the firm's marketing and business development goals, ensuring that its legal insights reach a broader audience. The emphasis on operational excellence and cross-departmental collaboration highlights a strategic approach to marketing that integrates various internal stakeholders to achieve cohesive and impactful campaigns. The hybrid work model also reflects evolving workplace trends, offering flexibility while ensuring operational efficiency across multiple U.S. offices.
What's Next?
The recruitment process for the Senior Marketing Operations Coordinator position will involve reviewing applications, conducting interviews, and ultimately selecting a candidate who can effectively manage the firm's webinar programs and marketing operations. Once hired, the new coordinator will be tasked with streamlining webinar processes, improving stakeholder coordination, and enhancing the overall quality and reach of DLA Piper's digital thought leadership initiatives. The firm will likely continue to leverage technology and digital platforms to engage with clients and prospects, making this role central to its ongoing marketing strategy. Success in this position could lead to further expansion of the marketing operations team or the implementation of new digital engagement strategies, as DLA Piper seeks to continuously innovate its approach to client outreach and brand positioning in the legal industry.
Beyond the Headlines
The creation of this role reflects a broader trend within professional services, particularly law firms, to adapt to a digital-first communication landscape. As traditional networking and in-person events face limitations, webinars and online content have become indispensable tools for client acquisition and retention. This shift necessitates specialized roles focused on the technical and logistical aspects of digital content delivery. Furthermore, the requirement for strong project management and technological proficiency in this role highlights the evolving skill sets demanded in modern marketing departments. The firm's commitment to diversity and inclusion, as stated in its equal opportunity employer policy, also suggests an ongoing effort to build a workforce that reflects a wide range of perspectives, which can be crucial for developing innovative marketing strategies that resonate with a diverse client base. This strategic investment in digital marketing infrastructure is likely to become a benchmark for other global law firms aiming to maintain relevance and influence.
