What's Happening?
Kelly Treadway is celebrating 30 years as a hairdresser at Esquire, a salon in White Sulphur Springs, West Virginia. Treadway began her career at Esquire when she was 21, fresh out of beauty school, and has remained there ever since. The salon itself
was established in 1971 by Don McCoy, who was Treadway's mentor. She worked for McCoy for 11 years before taking over the business, which she has owned for the past 19 years. Recently, Treadway moved the 53-year-old business to a new location next to Greenbrier Valley Taphouse on Main Street. She works alongside hairdresser Cheryl Schmitt, who also specializes in manicures and pedicures. Treadway attributes her success to word-of-mouth referrals and a focus on accommodating clients, building strong friendships with many long-standing customers.
Why It's Important?
Kelly Treadway's three-decade career at Esquire salon highlights the enduring value of local businesses and skilled trades in community economies. Her story exemplifies dedication and the power of mentorship, as she credits her former boss, Don McCoy, for teaching her everything from business acumen to hairdressing techniques and work ethic. The longevity of Esquire salon, spanning over 50 years, underscores its role as a staple in White Sulphur Springs, providing essential services and fostering community connections. In an era of rapid change, businesses like Esquire, built on personal relationships and consistent quality, demonstrate resilience and continued relevance. Treadway's success through word-of-mouth also emphasizes the importance of customer satisfaction and reputation in service industries.
What's Next?
Kelly Treadway will continue to operate Esquire salon from its new location on Main Street, serving her established clientele and attracting new customers through her reputation and word-of-mouth referrals. The move to a new location suggests a continued commitment to modernizing and sustaining the business for future years. Treadway and Cheryl Schmitt will likely maintain their focus on providing personalized services, which has been a cornerstone of their success. The salon's long-standing presence in White Sulphur Springs indicates it will remain a community fixture, adapting to local needs while preserving its legacy of quality service. Treadway's emphasis on client relationships suggests a continued focus on fostering a welcoming and familiar environment for her customers.
Beyond the Headlines
Kelly Treadway's career at Esquire salon reflects a deeper narrative about the value of vocational skills and the personal connections forged in local service industries. Her journey from mentee to owner illustrates a successful model of small business succession and the passing down of expertise. In an increasingly digital world, the hands-on, personal nature of hairdressing offers a unique space for human interaction and community building. The salon becomes more than just a place for haircuts; it serves as a social hub where relationships are nurtured over decades. This story also subtly highlights the economic stability that skilled trades can provide, offering long-term careers and contributing to the fabric of small-town America, where personal trust and reputation are paramount.
