What's Happening?
Iceland Highlights, a Reykjavík-based destination management company (DMC) and private tour operator, is offering customizable tour packages for international travel professionals. The company works with tour operators, travel agents, cruise excursion
planners, and corporate travel buyers to plan, book, and manage client experiences in Iceland. Their services include private tours and transfers operated by their own team and driver-guides, shore excursions at eight cruise ports, multi-day programs, hotel bookings, rental cars, self-drive itineraries, and coach services for large groups. Iceland Highlights emphasizes its local knowledge, strong relationships with suppliers, and a dedicated team that handles requests from quotation to invoice. They offer quotes within one business day, detailing every line item for transparency. The company supports various group sizes, from individual travelers to large coach groups, and provides services year-round, including summer programs and Northern Lights winter tours.
Why It's Important?
This offering is important for the U.S. travel industry as it provides a streamlined solution for American travel agencies and tour operators looking to offer comprehensive Icelandic travel experiences to their clients. By partnering with a local DMC like Iceland Highlights, U.S. businesses can ensure their clients receive well-organized, authentic, and safe travel arrangements without needing extensive on-the-ground logistics in a foreign country. This can enhance the competitiveness of U.S. travel providers by allowing them to offer diverse and high-quality international destinations. The focus on customizable packages also caters to the varied preferences of American travelers, from luxury to budget-friendly options, and from self-drive adventures to fully guided tours. This partnership model can lead to increased tourism from the U.S. to Iceland, benefiting both economies and fostering international travel relationships.
What's Next?
U.S. travel professionals are encouraged to contact Iceland Highlights to develop tailored itineraries for their clients. The company's process involves sending an email with travel dates, group size, and specific needs to receive a detailed quote within one business day. Following confirmation, Iceland Highlights handles all bookings and provides a confirmation for each service. Payment is invoiced in Icelandic Króna (ISK), with options for payment in other currencies based on the exchange rate on the day of payment. Before arrival, final details such as pick-up times and driver contacts are confirmed. During the tour, their Reykjavík-based team monitors the program and manages any changes due to weather or flights. This structured approach aims to ensure a smooth and reliable experience for both the travel partners and their clients.
Beyond the Headlines
The trend of U.S. travel companies collaborating with specialized local DMCs like Iceland Highlights reflects a broader shift in the global tourism industry towards more localized and authentic travel experiences. This model allows U.S. agencies to leverage expert local knowledge, which is crucial for navigating unique destinations like Iceland with its distinct geography and weather patterns. It also highlights the increasing demand for personalized travel, moving away from generic package tours. Furthermore, the emphasis on transparent pricing and comprehensive service management by DMCs can build greater trust between international partners and ultimately enhance the reputation of the U.S. travel industry in delivering high-quality global travel options. This approach also supports local economies in destination countries by channeling business through local operators.













