What's Happening?
Hagan, an award-winning, woman-owned media agency based in Essex Junction, Vermont, has received two Gold Awards and one Silver Award at the 22nd Annual Davey Awards. These awards, presented by the Academy of Interactive and Visual Arts (AIVA), recognize
outstanding creative work from smaller agencies and independent creators. The agency's winning entries include a Gold Award for 'Best Use of Videography & Cinematography' and a Silver Award in the 'General – Information' category for the Leahy BTV Brand Video, created for Patrick Leahy Burlington International Airport (Leahy BTV). This video highlights Project NexT, the airport’s terminal expansion and modernization initiative, showcasing the transformation of the passenger experience and a significant transportation milestone. Additionally, Hagan secured a Gold Award for 'Best Use of Video or Motion Graphics' for the Polhemus Product Page, developed for Colchester-based motion-tracking technology company Polhemus. This product page features animation to explain a highly technical product for a business-to-business audience.
Why It's Important?
This recognition underscores the capability of smaller, independent agencies like Hagan to produce high-quality, impactful creative work that competes on a national stage. For Leahy BTV, the award-winning video serves as a powerful marketing tool, effectively communicating the scope and benefits of its Project NexT to a broader audience, which can enhance public perception and potentially attract more travelers and businesses to the region. For Polhemus, the innovative product page helps to clearly articulate complex technological capabilities to a specialized B2B market, which is crucial for client engagement and sales in the tech sector. The awards also highlight the growing importance of sophisticated videography and motion graphics in conveying information and engaging audiences across various industries, from public infrastructure to advanced technology. This success can boost the reputation of Vermont-based creative industries and attract further investment and talent to the state.
What's Next?
Hagan's continued success in national awards programs is likely to enhance its profile and attract new clients seeking high-caliber media strategy and creative solutions. The recognition for the Leahy BTV Brand Video could further elevate the public's awareness and appreciation of the airport's modernization efforts, potentially leading to increased passenger traffic and community support for future developments. For Polhemus, the award-winning product page is expected to continue serving as an effective tool in its marketing and sales efforts, potentially leading to increased engagement with its B2B audience. The agency's President & Founder, Ara Hagan, expressed pride in the team's achievement, indicating a continued commitment to creativity, strategy, and ethical execution in future projects. The Davey Awards continue to be a platform for showcasing the innovative work of smaller creative entities, providing them with national visibility.
Beyond the Headlines
The success of Hagan reflects a broader trend in the media industry where specialized, agile agencies are increasingly able to challenge larger, more established firms. This shift is partly driven by advancements in technology that democratize access to high-quality production tools and by a client demand for more personalized and cost-effective creative solutions. The emphasis on 'ethics and art' in Hagan's approach suggests a growing market for purpose-driven content that resonates deeply with audiences. Furthermore, the recognition of the Leahy BTV video highlights the critical role of visual storytelling in public infrastructure projects, transforming complex developments into engaging narratives that foster public understanding and support. This approach can be a model for other public and private entities looking to communicate their initiatives effectively in an increasingly visually-driven world.
