What's Happening?
Soho House has begun the transformation of the former Cinema Arti in Milan into a six-level members' club, scheduled to open by the end of 2028. The project will integrate the building's 1930s rationalist architecture with modern hospitality spaces, including
over 50 bedrooms, wellness facilities, and a rooftop pool. The renovation aims to blend Soho House's signature informal atmosphere with Milan's cultural character, featuring locally inspired materials and culinary offerings. This development marks Soho House's second Italian location, following its Rome establishment.
Why It's Important?
The expansion of Soho House into Milan underscores the city's status as a key hub for creativity and design. By repurposing a historic building, the project not only preserves architectural heritage but also enhances Milan's appeal as a destination for luxury and cultural experiences. This move reflects a broader trend in the hospitality industry towards creating unique, localized experiences that cater to discerning travelers. The club's opening is likely to boost local tourism and economy, attracting international visitors and fostering cultural exchange.
