What's Happening?
Platform Accounting Group, a Top 50 accounting firm based in Holladay, Utah, has acquired The Hultquist Firm located in Greenville, South Carolina. This acquisition marks Platform's first entry into the South Carolina market, expanding its presence in the Southern
United States. The Hultquist Firm, which will now operate as Milestone Advisors, provides tax, accounting, and advisory services to individuals and small to mid-sized businesses. Mat Hultquist, principal of Milestone Advisors, expressed that joining Platform is a strategic move to enhance client service and unlock growth opportunities for employees. Platform Accounting Group, ranked 41st on Accounting Today's 2026 Top 100 Firms list, reported $215.7 million in revenue and employs over 1,100 people across more than 50 offices.
Why It's Important?
The acquisition of The Hultquist Firm by Platform Accounting Group is significant as it represents a strategic expansion into the Southern U.S. market, potentially increasing Platform's client base and service offerings in the region. This move aligns with Platform's ongoing growth strategy, as evidenced by its recent acquisitions in Massachusetts, Florida, Connecticut, and Maryland. For The Hultquist Firm, becoming part of a larger organization like Platform provides access to greater resources and support, which can enhance service delivery and operational efficiency. This acquisition could also influence the competitive landscape of accounting services in South Carolina, offering clients more comprehensive services under the Platform brand.
What's Next?
Following the acquisition, The Hultquist Firm will transition to operating as Milestone Advisors under the Platform Accounting Group umbrella. This change is expected to bring new growth opportunities and expanded service capabilities to the firm’s existing clients. Platform's continued acquisition strategy suggests that further expansion into new markets may be anticipated, potentially leading to additional acquisitions in the Southern U.S. and beyond. Stakeholders, including employees and clients of The Hultquist Firm, will likely experience changes in service delivery and operational processes as the integration progresses.
