What's Happening?
Brian and Sue Roelofs, based in Lanesboro, Minnesota, have developed a skincare business using beef tallow, a byproduct of local agriculture. Their company, Bluff Country Tallow, began in 2025 and has since expanded to offer a range of natural skincare products.
The Roelofs' journey into skincare was inspired by their daughter's health needs, leading them to create chemical-free products. They initially experimented with tallow cream, eventually refining their formula to include organic castor oil, which is non-comedogenic. Their products, which include creams and lip balms, are sold online and in various locations across Minnesota and neighboring states. The business emphasizes the use of high-quality, grass-finished beef tallow, which is rich in vitamins and does not carry a beef smell due to the extensive rendering process.
Why It's Important?
The Roelofs' venture highlights a growing trend in the skincare industry towards natural and sustainable products. By utilizing beef tallow, they not only create high-quality skincare items but also contribute to reducing agricultural waste. This approach aligns with increasing consumer demand for eco-friendly and health-conscious products. The business model also supports local agriculture by sourcing grass-finished beef, which is essential for the quality of their products. As the market for natural skincare continues to grow, Bluff Country Tallow's success could inspire similar initiatives, promoting sustainability and local economic growth.
What's Next?
Brian and Sue Roelofs plan to expand their product line and increase their market presence. They aim to introduce new products and continue growing their brand, with the ultimate goal of making Bluff Country Tallow a full-time business. As they expand, they hope to maintain their commitment to affordability and accessibility, ensuring their products remain available to a wide range of consumers. The couple also intends to eventually pass the business on to new owners, ensuring its longevity and continued contribution to sustainable practices.
