What's Happening?
All Elite Wrestling (AEW) has announced that its annual pay-per-view event, Full Gear, will take place at the Mortgage Matchup Center in Phoenix on November 14, 2026. This marks another significant event for AEW in the Valley, following several successful
shows in the area since 2023. AEW, founded in 2019, has quickly become a major competitor to WWE, regularly hosting events in Phoenix, which AEW co-owner and CEO Tony Khan has praised as a 'great wrestling city.' The announcement follows the success of previous events, including the 2025 'Double or Nothing' pay-per-view, which was named Show of the Year by Sports Illustrated. The upcoming Full Gear event is expected to feature multiple title bouts and the culmination of major storylines, although specific matches have not yet been announced.
Why It's Important?
The decision to host Full Gear in Phoenix underscores AEW's strategic expansion and its commitment to establishing a strong presence in key markets across the United States. By consistently choosing Phoenix for major events, AEW is capitalizing on the city's enthusiastic wrestling fan base, which could enhance its competitive edge against WWE. This move also highlights AEW's ability to attract large audiences and generate significant media attention, further solidifying its position as a formidable player in the professional wrestling industry. The event is likely to boost local tourism and economic activity, benefiting businesses in the area.
What's Next?
Tickets for AEW Full Gear 2026 will go on sale to the public on July 27, with VIP packages available starting July 21. As the event approaches, AEW is expected to announce the match lineup, which will likely include high-profile bouts and storyline conclusions. The success of this event could influence AEW's future scheduling decisions and its strategy for expanding into other markets. Additionally, the event's reception may impact AEW's ongoing rivalry with WWE, potentially prompting WWE to adjust its own event strategies.
