What's Happening?
Paramount is actively seeking a Director of Global Title Marketing for its Kids & Family content division. This on-site position, based in the United States, is responsible for leading the development, execution, analysis, and optimization of global marketing
campaigns for select Paramount+ Kids & Family titles. The role requires a leader who can develop campaigns that resonate with children across various age groups while also engaging parents, caregivers, and family co-viewers. The Director will serve as a key cross-functional leader, stewarding individual titles and broader franchises, and will be based in New York. The salary range for this position is $124,000 - $155,000 per year.
Why It's Important?
This hiring initiative highlights Paramount's strategic focus on expanding and strengthening its Kids & Family content offerings, particularly for its streaming service, Paramount+. The children's entertainment market is highly competitive and crucial for attracting and retaining family subscribers, who often represent long-term customer value. By investing in a dedicated global marketing director, Paramount aims to enhance the visibility and appeal of its kids' programming, which includes popular brands like Nickelodeon. Effective marketing in this segment requires a nuanced understanding of diverse age groups and parental influences, as well as the ability to navigate evolving content consumption habits. Success in this role will directly contribute to Paramount's subscriber growth, brand loyalty, and overall market share in the family entertainment sector.
What's Next?
The new Director of Global Title Marketing will be tasked with developing and executing comprehensive 360-degree global marketing strategies for Paramount+'s Kids & Family content. This will involve translating series, film, character, and franchise attributes into differentiated campaigns, identifying clear campaign objectives, and ensuring creative and tactical executions align with the overall strategy. The role will also focus on fostering productive relationships with key stakeholders, including creators, executive producers, and external partners. The Director will be expected to drive innovative thinking, identify opportunities for real-world activations, and analyze campaign performance to optimize results. This strategic leadership is crucial for Paramount to effectively compete in the dynamic and evolving landscape of children's and family entertainment, ensuring its content reaches and resonates with target audiences globally.
Beyond the Headlines
Paramount's investment in a Director of Global Title Marketing for Kids & Family content reflects a broader industry trend where streaming platforms are increasingly vying for the attention of young audiences and their families. This focus goes beyond simply producing content; it involves understanding the complex dynamics of family viewing, digital discovery behaviors, and the importance of brand safety and responsible marketing practices. The role's emphasis on global campaigns and adapting strategies for different markets and cultures underscores the international nature of the streaming business. By strategically marketing its Kids & Family titles, Paramount is not only aiming for commercial success but also shaping the cultural experiences of the next generation of viewers, influencing their preferences and engagement with media.
