What's Happening?
The new CBS legal drama 'Cupertino,' while set in California, is entirely filmed on stages and various locations across New Jersey. This production is contributing to the Garden State's rapidly expanding show business industry. The series features attorneys
Michael Price and Olivia Siffre, portrayed by Mike Colter and Rachel Keller, who are dedicated to defending individuals wronged by large tech companies. Although the show's narrative unfolds in northern California, its production base is in Kearny, New Jersey. Emory Edwards, President and CEO of the Hudson County Chamber of Commerce, highlighted the significant economic impact, noting that the state is generating approximately $1 billion annually in film revenue, with an additional $900 million investment in infrastructure. Actor Ella Stiller, who plays legal assistant Christy Palladino, expressed her honor in contributing to TV production in New Jersey, appreciating the access to talented theater actors and the convenience of filming close to home. David Schoner, Senior Advisor for the New Jersey Motion Picture and Television Commission, emphasized the job creation and support for local businesses resulting from this industry growth. 'Cupertino' airs on Thursdays at 10 p.m. on CBS, with a special episode scheduled for Sunday, November 8, at 8 p.m., followed by two encore episodes.
Why It's Important?
The production of 'Cupertino' in New Jersey underscores the state's emergence as a significant hub for the entertainment industry, moving beyond its traditional role as a backdrop for New York-centric productions. This shift is economically vital, as the film and television sector is generating substantial revenue—approximately $1 billion annually—and attracting significant infrastructure investment, totaling $900 million. This growth translates into numerous job opportunities for local residents, from actors and crew members to support staff, and provides business for local vendors and small businesses. The ability to attract and retain major productions like 'Cupertino' enhances New Jersey's reputation as a viable and attractive location for film and television, potentially drawing more projects in the future. This trend diversifies the state's economy and creates a robust creative ecosystem, offering long-term benefits for its workforce and local communities. The convenience for actors and crew to work close to home also contributes to a more sustainable and appealing work environment within the industry.
What's Next?
New Jersey's film and television industry is poised for continued growth, with the success of productions like 'Cupertino' serving as a testament to the state's capabilities and incentives. The ongoing investment in infrastructure, such as the 90,000-square-foot studio in Kearny, suggests a long-term commitment to expanding this sector. State officials and industry leaders will likely continue to promote New Jersey as a prime filming location, potentially through tax incentives and development programs, to attract even more productions. The increased visibility and success of New Jersey-filmed projects could lead to a self-sustaining cycle of growth, drawing more talent, investment, and ancillary businesses to the region. The focus will be on maintaining this momentum and further solidifying New Jersey's position as a major player in the national entertainment landscape.
Beyond the Headlines
The phenomenon of a show set in one location being filmed in another, as seen with 'Cupertino' in New Jersey, highlights the complex economic and logistical considerations that drive film and television production. This practice often stems from attractive tax incentives, availability of state-of-the-art facilities, and a skilled local workforce, which can significantly reduce production costs and enhance efficiency. Beyond the immediate economic benefits, the growth of a local film industry can foster a vibrant cultural scene, encouraging the development of local talent and creative enterprises. It also challenges traditional perceptions of geographic centers for entertainment production, decentralizing the industry and creating new opportunities in diverse regions. This trend reflects a broader economic shift where states are actively competing to attract high-value industries, recognizing their potential for job creation and economic diversification. The success of New Jersey in this arena could inspire other states to invest more heavily in their own film and television infrastructure and incentive programs.
