What's Happening?
Evermore Orlando Resort has announced a groundbreaking partnership with Kasley Killam, a Harvard-trained social scientist, to develop a 'Relational Wellness' program. This initiative marks the first time a luxury hospitality brand has formally integrated
social health research into its guest experience strategy. Killam, known for her work in reframing human connection as a core health pillar, will serve as an expert advisor. The program aims to address the growing global concern of social disconnection and loneliness, which has been recognized as a public health crisis by the U.S. Surgeon General. The resort's approach is designed to foster meaningful connections among guests, moving away from traditional individual-focused luxury experiences.
Why It's Important?
This partnership signifies a shift in the hospitality industry towards prioritizing social health alongside physical and mental well-being. By focusing on relational wellness, Evermore Orlando Resort is addressing a critical aspect of modern life where loneliness and social isolation have become prevalent. This initiative could set a precedent for other luxury brands to follow, potentially transforming the travel sector by emphasizing human connection as a form of luxury. The collaboration with Killam, a leading voice in social health, underscores the importance of integrating scientific research into hospitality practices, which could enhance guest satisfaction and well-being.
What's Next?
As part of the partnership, Killam will assist in integrating social health best practices into the resort's operations and guest experiences. This includes employee and executive training, as well as exclusive workshops and events for guests. The initiative aims to create conditions that allow guests to strengthen their relationships, thereby enhancing their overall health and happiness. The success of this program could influence other hospitality brands to adopt similar strategies, potentially leading to a broader industry trend towards relational wellness.
