What's Happening?
The Charlotte Hornets have signed a deal with Cox Media Group to broadcast all non-nationally televised games on WSOC Channel 9 and TV64, starting this fall. This move aims to make Hornets games more accessible to fans by providing free, over-the-air
television coverage. The deal includes pregame and postgame shows, interviews, and additional programming. DAZN is expected to handle streaming rights under a separate agreement. This decision aligns with the Hornets' strategy to increase fan engagement and accessibility, following similar moves by other NBA teams.
Why It's Important?
The Hornets' decision to broadcast games over-the-air reflects a broader trend in sports broadcasting, where teams are seeking to enhance accessibility and fan engagement. By providing free access to games, the Hornets are likely to increase viewership and strengthen their community connection. This move also positions the team to adapt to future changes in the NBA's broadcasting landscape, including the anticipated centralized streaming hub. The partnership with Cox Media Group is a strategic effort to reach a wider audience and build on the team's recent attendance growth.
What's Next?
The Hornets will announce the specific game schedule for WSOC Channel 9 and TV64 at a later date. The team is also in discussions with DAZN to finalize streaming arrangements. As the NBA plans to launch a centralized local streaming hub by the 2027-28 season, the Hornets' current deal allows them flexibility to join this initiative. The team will continue to explore broadcasting options to maximize fan engagement and accessibility, while collaborating with Cox Media Group on local ad sales.
