What's Happening?
Ernst & Young (EY) is hiring a Product Manager for Event Experiences, a role designed to shape the future of its rapidly expanding global events ecosystem. This position, based in Atlanta, GA, focuses on leveraging market-leading solutions like Cvent
and SpotMe to support registration, event websites, mobile apps, communications, accessibility, engagement, personalization, and post-event insights across EY's worldwide event program. The Product Manager will be responsible for balancing global standardization with regional nuances, audience expectations, and strategic event goals for in-person, virtual, and hybrid formats. Key responsibilities include owning the product vision and roadmap for EY’s Event Experience product cluster, designing and improving end-to-end attendee journeys, and leading the evaluation and deployment of attendee-facing AI capabilities. The role requires strong product management fundamentals, experience with event technology platforms, and an understanding of user experience principles.
Why It's Important?
This role signifies EY's strategic investment in enhancing its global event technology footprint, reflecting a broader trend in the corporate world towards more sophisticated and integrated event experiences. The emphasis on AI capabilities, personalization, and data capture highlights the increasing importance of technology in creating engaging and measurable event outcomes. For the U.S. business landscape, this indicates a growing demand for professionals who can bridge the gap between technology and marketing, particularly in the context of large-scale corporate events. The focus on balancing global standards with regional needs also underscores the complexities of managing international operations and ensuring consistent brand experiences. This investment can lead to more effective client engagement, improved brand perception, and better data-driven decision-making for EY, potentially setting a benchmark for other professional services firms.
What's Next?
The new Product Manager will be tasked with defining product requirements, experience standards, and configuration approaches to make EY events intuitive, branded, inclusive, and easy to navigate. They will partner with various internal teams, including event operations, Brand Marketing and Communications (BMC), and regional teams, to capture demand, prioritize backlogs, and translate requirements into user stories. The role will also involve running discovery, pilots, and controlled rollouts for new attendee experience capabilities, using feedback and analytics to validate value before scaling globally. EY will likely continue to integrate advanced technologies and AI into its event platforms, aiming for continuous improvement in attendee satisfaction and operational efficiency. This strategic focus on event technology suggests a long-term commitment to digital transformation in corporate engagement.
Beyond the Headlines
The creation of this role reflects a deeper shift in how large organizations view and execute events, moving beyond simple logistics to a focus on comprehensive attendee journeys and data-driven insights. The integration of AI for personalized agendas, content recommendations, and intelligent networking points to a future where events are highly customized and interactive. This also raises questions about data privacy and ethical AI use in collecting and leveraging attendee information. The need for a Product Manager to balance global standardization with regional nuances highlights the cultural and logistical challenges of operating on an international scale. Ultimately, this role is not just about managing technology but about shaping human experiences and interactions in a digital-first world, influencing how professionals connect, learn, and collaborate.
