What's Happening?
Disney+ has acquired global streaming rights for the ABB FIA Formula E World Championship, covering over 140 territories, including the U.S. where races will also be available on ESPN+. This agreement, set to begin with the 2026-27 season, includes live
streaming of all practice sessions, qualifying rounds, and races. The deal allows Formula E to maintain its existing broadcast TV agreements in key markets, ensuring broad access for fans. The partnership is seen as a significant step for Formula E, which has been seeking a major streaming platform to enhance its visibility and reach.
Why It's Important?
This deal is crucial for Formula E as it aims to expand its audience and increase its global footprint. By partnering with Disney+, a platform with extensive reach and influence, Formula E can attract millions of new viewers, particularly in the U.S. market. The collaboration also highlights the growing importance of streaming services in sports broadcasting, as traditional TV viewership declines. For Disney+, this move strengthens its sports content portfolio, potentially attracting more subscribers interested in innovative and sustainable sports like Formula E.
What's Next?
The full launch of Formula E's broadcasting on Disney+ is expected to occur before the official pre-season test at Jarama in November. As the 2026-27 season approaches, further details on how the races will be presented are anticipated. Stakeholders, including teams and manufacturers, are likely to monitor the impact of this deal on viewership and engagement closely. Additionally, the partnership may lead to further collaborations between Formula E and Disney, potentially involving new content formats or interactive fan experiences.
