What's Happening?
The Charlotte Hornets have announced a significant change in their broadcasting strategy by partnering with Cox Media Group to air their games on WSOC Channel 9 and TV64 for the 2026-27 season. This move marks a departure from the regional sports network
model, allowing fans to watch games without a cable subscription. The decision is part of a broader 'fan first' approach by the Hornets' ownership, led by Rick Schnall and Gabe Plotkin, aiming to increase accessibility and viewership. The partnership will make all non-nationally televised games available over the air, enhancing visibility across the Carolinas. The Hornets are also developing a direct-to-consumer streaming service to further expand access.
Why It's Important?
This shift in broadcasting strategy is significant as it reflects a growing trend among sports franchises to prioritize fan accessibility over traditional revenue models. By moving to free over-the-air broadcasts, the Hornets are likely to increase their fan base and engagement, which could lead to higher merchandise sales and greater community support. This approach also challenges the dominance of cable networks in sports broadcasting, potentially influencing other teams to adopt similar strategies. The Hornets' decision underscores the importance of adapting to changing consumer preferences in the sports industry.
What's Next?
The Hornets plan to continue expanding their media reach by negotiating with additional affiliates to extend over-the-air coverage beyond their primary market. They are also working on launching a direct-to-consumer streaming service, which will provide fans with another option to watch games. The team is exploring additional programming opportunities with Cox Media, including coverage of major events and moments throughout the season. The Hornets' commitment to a 'fan first' strategy suggests ongoing efforts to innovate and improve the overall fan experience.
