What's Happening?
The Seattle Kraken have released their 2026-27 NHL schedule, which includes an expanded 84-game season. The team will start their season on October 1 in Calgary and will play overseas in Finland in November. A notable feature of this season is the introduction
of a 'Build-A-Pack' ticket plan, allowing fans to customize their own 3-9 game home ticket packs. This initiative aims to enhance fan engagement by providing more flexibility in game attendance. The schedule is packed, with the Kraken playing 15 games in both December and January, and 16 in March, reflecting a busy season ahead.
Why It's Important?
The introduction of the 'Build-A-Pack' initiative is a strategic move to increase fan involvement and attendance at games. By allowing fans to select games based on personal preferences, the Kraken are likely to boost ticket sales and enhance the overall fan experience. This approach could set a precedent for other NHL teams looking to innovate in fan engagement. Additionally, the expanded schedule and international games in Finland highlight the NHL's efforts to grow the sport's global reach and maintain a competitive and engaging season for teams and fans alike.
What's Next?
As the season progresses, the Kraken will need to manage the challenges of a packed schedule, including back-to-back games and international travel. The team's performance in these conditions will be crucial for maintaining their competitive edge. Fans will be eager to see how the 'Build-A-Pack' initiative impacts game attendance and overall fan satisfaction. The Kraken's management will likely monitor these outcomes closely to assess the success of this new engagement strategy.
