What's Happening?
DLA Piper is actively recruiting for a Business Development & Marketing Senior Coordinator to support its Intellectual Property and Technology (IPT) practice group. This role is crucial for the firm's strategic initiatives, particularly in patent litigation.
The coordinator will be responsible for managing pitch, proposal, and RFP responses, tracking deadlines, gathering attorney input, and organizing response materials. Additionally, the position involves conducting research on companies, industries, and competitors, as well as litigation and docket research using platforms like Docket Navigator and Lex Machina. The coordinator will also draft and proofread marketing content, maintain practice libraries, and support legal directory and awards submissions. This hybrid position can be based in various U.S. offices, including Chicago, Atlanta, Austin, Baltimore, Boston, Dallas, Houston, Los Angeles, Miami, Minneapolis, Reston, Philadelphia, Phoenix, Raleigh, San Diego, Seattle, Short Hills, Washington D.C., or Wilmington. Candidates are expected to have a Bachelor's Degree in Marketing, Communications, Business, or a related field, along with at least three years of business development, marketing, or pitch and proposal experience within a law firm or professional services environment.
Why It's Important?
This hiring initiative by DLA Piper underscores the increasing competitive landscape within the legal sector, particularly in specialized areas like Intellectual Property and Technology. The demand for skilled marketing and business development professionals highlights the firm's commitment to expanding its client base and maintaining its market position. The role's emphasis on patent litigation suggests a strategic focus on this high-value area of law, which is critical for technology companies and innovators. Effective business development in this sector can lead to significant legal engagements, influencing the protection and commercialization of intellectual assets across various industries. The ability to conduct in-depth research and craft compelling proposals is vital for securing new business, directly impacting the firm's revenue and growth. Furthermore, the hybrid work model offered for this position reflects evolving workplace trends and aims to attract top talent by providing flexibility, which can enhance employee satisfaction and productivity.
What's Next?
DLA Piper will continue its recruitment process to fill this critical role, aiming to onboard a candidate who can immediately contribute to the IPT practice group's business development efforts. The successful candidate will be tasked with enhancing the firm's visibility and securing new engagements, particularly in patent litigation. This will involve close collaboration with attorneys and other marketing professionals to execute strategic initiatives. The firm's ongoing investment in business development and marketing personnel suggests a sustained effort to grow its market share and adapt to the dynamic legal services environment. Future developments may include further expansion of marketing teams in other practice areas or the adoption of new technologies to streamline business development processes. The firm's ability to attract and retain top talent in these roles will be a key factor in its continued success and competitive standing.
Beyond the Headlines
The creation of this role reflects a broader trend in the legal industry where law firms are increasingly adopting sophisticated business development and marketing strategies, moving beyond traditional client relationship management. The emphasis on data-driven research, proposal coordination, and digital content creation signifies a professionalization of legal marketing. This shift is driven by the need to differentiate firms in a crowded market and to effectively communicate complex legal services to potential clients. The role also highlights the growing importance of intellectual property in the global economy, making specialized legal expertise in areas like patent litigation highly sought after. The firm's investment in this area indicates a recognition of the long-term value of intellectual assets and the need for robust legal support to protect them. This trend is likely to continue, leading to more specialized marketing roles within law firms and a greater integration of marketing and legal strategy.
