What's Happening?
Mocean, a creative agency known for its work in entertainment marketing, has appointed Scott Hayman as the Head of Gaming. Hayman joins Mocean after a 24-year tenure at Hammer Creative, where he played a pivotal role in transforming the company into a global
game marketing agency. His experience includes partnerships with major gaming publishers such as Epic Games, Riot Games, and Xbox, working on popular franchises like Fortnite and League of Legends. At Mocean, Hayman will leverage the agency's capabilities in trailers, key art, social media, and live events to expand its presence in the gaming industry. The agency has already achieved success with campaigns for games like God of War Ragnarök and Marvel's Spider-Man 2.
Why It's Important?
The appointment of Scott Hayman as Head of Gaming at Mocean signifies the agency's commitment to strengthening its position in the gaming industry, which is currently the largest entertainment sector globally. By bringing in an industry veteran with extensive experience, Mocean aims to enhance its strategic and creative offerings to gaming publishers. This move could lead to more innovative marketing campaigns that resonate with the passionate gaming community. The gaming industry is highly competitive, and Mocean's expanded focus could provide a significant advantage in capturing the attention of gamers and driving sales for its clients.
