What's Happening?
Live Tinted, a hybrid makeup and skincare brand backed by L’Oréal BOLD and Unilever Ventures, has appointed Sherry Jhawar as its new CEO. Jhawar, the former President of BeautyBio, has been involved with Live Tinted as an advisor and board member. Her
appointment marks a 'full circle moment' as she takes on the leadership role to guide the brand's next chapter. Jhawar expressed her excitement about joining the company, highlighting her connection with the brand's mantra, 'It feels good to be seen.' The brand, co-founded by Deepica and Neilesh Mutyala, has grown significantly, with products available in thousands of stores across North America.
Why It's Important?
The appointment of Sherry Jhawar as CEO of Live Tinted is a strategic move that could significantly impact the brand's growth and market presence. With her extensive experience in the beauty industry, Jhawar is well-positioned to lead the company through its next phase of expansion. Her leadership could enhance the brand's visibility and influence in the competitive beauty market. The backing by major investors like L’Oréal BOLD and Unilever Ventures underscores the brand's potential for innovation and market disruption. This leadership change could also inspire other beauty brands to focus on inclusivity and diversity, aligning with Live Tinted's core values.
