What's Happening?
AEW wrestler Mike Bailey has publicly stated that while social media can be beneficial for professional wrestlers to build their brand, Twitter specifically is an 'awful, awful place.' During an interview with POST Wrestling's John Pollock, Bailey discussed
his experience of being banned from entering the U.S. for five years. During this period, he focused on leveraging social media to maintain a connection with the American audience while wrestling internationally in Japan, Mexico, and Europe. He highlighted that the professional wrestling world is interconnected through social media, and wrestlers who do not utilize it are doing themselves a disservice. However, he strongly criticized Twitter, citing its politically biased algorithm, prevalence of 'rage baiting,' and trolling as reasons for his negative view. Bailey emphasized his responsibility as a public figure to promote positivity and engage authentically with others on the platform.
Why It's Important?
Bailey's comments underscore a growing sentiment among public figures and professionals regarding the dual nature of social media platforms, particularly Twitter. While these platforms offer unparalleled opportunities for brand building, direct fan engagement, and career development in industries like professional wrestling, they also present significant challenges related to content moderation, algorithmic bias, and the spread of negativity. For U.S. wrestlers and entertainment figures, maintaining a strong online presence is crucial for visibility and marketability, especially when international travel restrictions or other barriers limit physical appearances. Bailey's perspective highlights the need for individuals to navigate these platforms strategically, balancing the benefits of reach and connection with the potential for negative interactions and reputational risks. His experience also reflects broader concerns about the impact of social media on public discourse and mental well-being, extending beyond the wrestling community.
What's Next?
Mike Bailey is scheduled to participate in the Casino Gauntlet match at AEW All In at Wembley Stadium in London, England. Prior to this event, his recent match from Glasgow, Scotland, where he teamed with Chris Jericho and Komander against Mark Davis, Nick Wayne, and Tommaso Ciampa, will air on an upcoming episode of Collision. All six wrestlers from this match are slated to compete in the Casino Gauntlet. Bailey's continued presence in high-profile AEW events suggests he will continue to use social media as a tool for promotion and fan interaction, despite his criticisms of Twitter. His remarks may also prompt further discussion within the professional wrestling community and other entertainment sectors about best practices for social media engagement and managing online negativity.
Beyond the Headlines
Bailey's candid remarks about Twitter touch upon deeper societal issues concerning digital citizenship and the evolving landscape of online communication. His experience of using social media to sustain his career during a U.S. travel ban illustrates the platform's power as a global connector, transcending geographical limitations. However, his critique of Twitter's 'awful' nature, characterized by political bias and 'rage baiting,' reflects a broader public disillusionment with the platform's impact on civil discourse. This sentiment is not unique to the entertainment industry but resonates across various professional fields and public life, raising questions about the ethical responsibilities of social media companies and the psychological toll on users. The ongoing debate about content moderation, algorithmic transparency, and the cultivation of healthier online environments will likely continue to shape how public figures and organizations engage with these powerful digital tools.
