What's Happening?
Filming is underway for 'Holiday Touchdown: A Bears Love Story,' a new movie by Hallmark Media, NFL, and Skydance Sports, centered around the Chicago Bears and the winter holiday season. The production, announced last month by coach Ben Johnson and tight
end Colston Loveland, is currently taking place in various locations around Chicago, including Soldier Field. The film crew has been spotted setting up equipment and costumes in areas such as Lower St. Clair Street and Michigan Avenue. Hallmark has also called for extras to participate in scenes at Soldier Field, requiring them to wear winter attire. The movie aims to showcase iconic Chicago locations and the passion surrounding the Bears, one of the NFL's most storied franchises.
Why It's Important?
This film highlights the cultural significance of the Chicago Bears and their deep-rooted connection to the city and its residents. By featuring the Bears in a Hallmark movie, the production not only celebrates the team's legacy but also promotes Chicago as a vibrant filming location. This could boost local tourism and economic activity, as fans and tourists may be drawn to visit the sites featured in the movie. Additionally, the collaboration between Hallmark, the NFL, and Skydance Sports underscores the growing trend of sports-themed entertainment, which can attract diverse audiences and expand the reach of both the film and the sport.
What's Next?
The film is set to be released in 2026 as part of Hallmark Channel's 17th annual 'Countdown to Christmas' event. As filming progresses, more details about the cast and potential cameos from Bears team members may emerge. The production may also continue to engage local communities by involving them in filming as extras or through promotional events. The success of this movie could lead to further collaborations between sports franchises and entertainment companies, potentially resulting in more films that celebrate the intersection of sports and culture.
