What's Happening?
Zac and Meghan Crow have launched a new self-pour franchise, Tapster, in the LoHi neighborhood of Denver. Opened on June 26, the establishment features 54 taps, three-quarters of which are dedicated to local brews. The remaining taps offer a variety of beverages
including seltzers, ciders, cocktails, hard liquor, and nonalcoholic drinks. Customers can use a Tapster-branded card to pour their own drinks, with prices varying by the ounce. The Crows, both Colorado natives and alumni of Colorado State University, have infused local elements into the franchise, such as using Aspen wood from Cañon City for the tap wall and commissioning local artists for murals. The couple signed a 10-year lease for the 2,800-square-foot space, investing $500,000 in construction and permitting. Tapster aims to provide a social environment with minimal labor requirements, leveraging technology to reduce waste and theft.
Why It's Important?
The opening of Tapster in Denver highlights a growing trend in the beverage industry towards self-service models, which offer customers a unique and interactive experience. This business model can potentially reduce operational costs by minimizing staffing needs, which is particularly advantageous in a post-pandemic economy where labor shortages and increased wages are common challenges. Additionally, by focusing on local brews, Tapster supports local breweries and contributes to the local economy. The customization aspect of the franchise allows it to cater to regional preferences, potentially increasing customer loyalty and repeat business. This approach could influence other businesses in the hospitality sector to adopt similar models, emphasizing local partnerships and customer engagement.
What's Next?
As Tapster establishes itself in Denver, the Crows plan to maintain a dynamic selection of beverages by using small kegs, ensuring a fresh and varied tap wall. They are also exploring partnerships with nearby restaurants to offer food delivery or pickup options for patrons. The success of this location could lead to further expansion of the Tapster franchise in other regions, particularly in areas with a strong craft beer culture. The Crows' focus on local customization and community engagement may serve as a blueprint for future franchisees looking to open Tapster locations in other cities.
