What's Happening?
On Board Experiential (OBE), an award-winning, full-service experience-led agency, is actively seeking a Field Marketing Operations Support professional. This role involves embedding within a client's Enterprise Field Marketing organization to support
field programs across the Americas region. The primary responsibility is to transform approved field marketing plans into coordinated execution, managing program management and marketing operations throughout the entire event lifecycle. The embedded professional will work directly within the client's systems, meetings, and planning rhythms, acting as a trusted extension of their team. OBE, recognized by Event Marketer as a top workplace in events, boasts a client roster that includes major brands like Nike, Meta, JPMorgan Chase, Sephora, Starbucks, and Converse. The agency operates from various locations including San Francisco, Los Angeles, NYC, and London, and is a founding member of The ADD Collective.
Why It's Important?
This hiring initiative by On Board Experiential highlights a growing trend in the marketing industry towards deeper integration and specialized support for enterprise clients. By embedding a dedicated professional within a client's team, OBE aims to ensure seamless execution of complex field marketing programs, which are crucial for brand visibility and customer engagement in competitive markets. This approach can lead to more effective marketing campaigns, better alignment with client objectives, and ultimately, stronger client relationships. For businesses, this model offers enhanced operational efficiency and strategic insight, as the embedded support understands the business context beyond mere execution. The demand for such specialized roles reflects the increasing complexity of marketing operations and the need for expert management to navigate these challenges, particularly for large enterprises with extensive regional programs.
What's Next?
The successful candidate for the Field Marketing Operations Support role will be tasked with building and maintaining workback plans, trackers, and approvals across the event lifecycle. They will provide status updates, proactively escalate risks to the client's field marketing leadership, and coordinate cross-functional stakeholders to keep programs on track. Key responsibilities also include managing registration and attendee operations, developing seller toolkits and outreach cadences, and coordinating executive participation in events. Furthermore, the role involves setting up SFDC campaigns, managing lead uploads, and performing quality checks for accurate campaign and lead tracking. The professional will also be responsible for building post-event dashboards and reporting, tracking follow-up actions, and maintaining visibility into outstanding items for the client's team.
Beyond the Headlines
The embedded model adopted by OBE signifies a strategic evolution in agency-client relationships, moving beyond traditional vendor-client dynamics to a more collaborative, integrated partnership. This approach fosters a deeper understanding of the client's internal processes, sales cycles, and overall go-to-market strategies, allowing for more proactive problem-solving and strategic recommendations. The emphasis on understanding the 'business behind the events' and proactively flagging risks rather than just reporting status suggests a shift towards value-added services that contribute directly to the client's revenue goals. This model could set a precedent for how marketing agencies engage with large enterprises, potentially leading to more efficient, impactful, and mutually beneficial collaborations in the future.
