What's Happening?
The new CBS legal drama 'Cupertino,' while set in California, is entirely filmed on stages and locations across New Jersey, contributing to the state's rapidly growing show business industry. The series stars Mike Colter and Rachel Keller as attorneys
Michael Price and Olivia Siffre, who advocate for individuals wronged by large tech companies. The production utilizes a 90,000-square-foot studio in Kearny. According to Emory Edwards, president and CEO of the Hudson County Chamber of Commerce, New Jersey is currently seeing approximately $1 billion annually in film revenue, alongside an additional $900 million investment in infrastructure. Actors like Ella Stiller and Renée Elise Goldsberry have praised the benefits of filming in New Jersey, citing access to talented theater actors and the convenience of working close to home. David Schoner, senior advisor for the New Jersey Motion Picture and Television Commission, emphasized the economic impact, including job creation and support for local vendors.
Why It's Important?
The filming of 'Cupertino' in New Jersey is a significant indicator of the state's emergence as a major hub for film and television production. This trend has substantial economic implications, generating billions in revenue and infrastructure investment, which directly translates into job creation for local residents, from crew members to actors and support staff. The influx of productions also benefits local businesses, including caterers, suppliers, and hospitality services, fostering economic growth across various sectors. Furthermore, establishing a robust film industry can enhance New Jersey's cultural profile, attracting more creative talent and potentially leading to a self-sustaining ecosystem for media production. This development positions New Jersey as a competitive alternative to traditional filming locations, offering diverse settings and state-of-the-art facilities.
What's Next?
The CBS legal drama 'Cupertino' continues to air on Thursdays at 10 p.m. on CBS, with a special episode scheduled for Sunday, November 8, at 8 p.m., followed by two encore episodes. The ongoing production of 'Cupertino' and other projects is expected to further solidify New Jersey's reputation as a desirable filming location. This sustained activity will likely encourage continued investment in film infrastructure, potentially leading to the development of more studios and production facilities. The New Jersey Motion Picture and Television Commission will likely continue its efforts to attract more productions, leveraging the state's incentives and diverse locations. This growth could also lead to an expansion of educational programs and training opportunities for individuals interested in careers in the film and television industry within the state.
Beyond the Headlines
New Jersey's booming film industry, exemplified by productions like 'Cupertino,' represents a broader economic diversification strategy for the state. By investing in film and television, New Jersey is cultivating a creative economy that can provide stable, high-paying jobs and attract skilled professionals. This shift also has cultural implications, as the presence of major productions can foster a vibrant arts scene and inspire local talent. The ability to transform New Jersey locations to convincingly portray other settings, such as California in 'Cupertino,' highlights the versatility of the state's landscapes and infrastructure. This growth also raises questions about the long-term sustainability of such incentives and the balance between attracting external productions and nurturing local filmmaking talent. Ultimately, New Jersey's success in this sector could serve as a model for other states looking to expand their creative industries.
