What's Happening?
Scholastic Corporation, a global children's publishing, education, and media company, is actively seeking an Internal Communications Coordinator. This role is based at the company's corporate headquarters in SoHo, New York, and requires a minimum of two
days per week in the office. The coordinator will join the Corporate Communications and Events team and will be responsible for enhancing internal engagement with the Scholastic brand. Key duties include supporting employee marketing campaigns, writing and publishing content for the Scholastic Intranet, brainstorming creative communication strategies for internal audiences, and raising awareness about company initiatives, new releases, and events. The position reports to the Senior Director of Internal Communications and involves planning, editing, writing, and posting content across various internal channels such as the Intranet, Teams, email announcements, and a weekly email newsletter. The coordinator will also conduct author interviews and employee profiles, work with cross-functional departments like Scholastic Entertainment and Information Security to develop communication strategies, and lead weekly editorial meetings.
Why It's Important?
This hiring initiative by Scholastic Corporation underscores the growing importance of internal communications within large organizations, particularly those with a global reach and a diverse workforce. Effective internal communication is crucial for maintaining employee morale, ensuring alignment with company goals, and fostering a strong corporate culture. For Scholastic, a company dedicated to literacy and education for over a century, a robust internal communication strategy can help its employees feel more connected to its mission and values. This role will directly impact how employees perceive and engage with the company's brand, new releases, and initiatives, which can, in turn, influence external perceptions and overall business success. By investing in this position, Scholastic aims to strengthen its internal cohesion and ensure that its global workforce is well-informed and engaged, which is vital for a company operating in over 135 countries and across multiple platforms including school-based book clubs, retail, and online.
What's Next?
The immediate next step for Scholastic Corporation is to fill the Internal Communications Coordinator position. Once hired, the coordinator will begin implementing strategies to improve internal engagement and communication. This will involve actively managing content for the company's Intranet and other internal platforms, collaborating with various departments to develop communication plans, and supporting employee celebration days related to key publications and media releases. The successful candidate will also be instrumental in leading weekly editorial meetings, suggesting newsletter content, and updating internal editorial calendars. Over time, the impact of this role is expected to be seen in increased employee participation in corporate initiatives and a more informed and connected internal audience. The company's commitment to fostering a lifelong relationship with reading among children globally will be reinforced internally through these communication efforts.
Beyond the Headlines
Beyond the immediate hiring, this move by Scholastic reflects a broader trend in corporate strategy where internal branding and employee advocacy are recognized as critical components of overall brand strength. In an increasingly competitive talent market, companies like Scholastic are focusing on creating a compelling internal narrative to attract and retain top talent. The emphasis on 'growing engagement with the Scholastic brand internally' suggests a strategic effort to transform employees into brand ambassadors, which can have a ripple effect on external public relations and customer loyalty. Furthermore, the role's focus on literacy and knowledge-building resources for schools highlights the ethical dimension of Scholastic's mission, where internal communication can reinforce the company's commitment to educational impact. This internal focus can also contribute to a more inclusive and equitable workplace, aligning with Scholastic's stated policy as an Equal Opportunity Employer.
