What's Happening?
Church Brothers Farms has announced the appointment of Sergio Torres as its new Director of Transportation & Logistics (US/MX), effective November 12, 2026. This newly created position will report to Jeff Church, Chief Operating Officer, and aims to consolidate
the company's U.S. and Mexico transportation operations under a single team. Torres brings over 18 years of experience in transportation and logistics within the fresh produce industry, with expertise in U.S.–Mexico cross-border freight, refrigerated transportation, carrier management, and retail service performance. Prior to joining Church Brothers Farms, Torres served as Logistics Manager at Braga Fresh Family Farms/TheogCompanies, where he developed their delivered-freight program and managed freight profit and loss and carrier sourcing. He also spent a decade at Driscoll’s, leading U.S.–Mexico cross-border logistics, cold-chain compliance, and claims recovery. Torres holds a bachelor’s degree in marketing communications from California Lutheran University and is fluent in both English and Spanish.
Why It's Important?
The appointment of Sergio Torres is a strategic move for Church Brothers Farms, highlighting the critical importance of efficient logistics in the fresh produce industry. His extensive experience in U.S.–Mexico cross-border freight and cold-chain compliance is particularly valuable, given the significant volume of produce transported between these regions. By uniting U.S. and Mexico transportation operations under one director, Church Brothers Farms aims to standardize cold-chain handling, improve carrier performance, and ensure on-time delivery for its customers. This move can enhance the company's operational efficiency, reduce costs associated with logistics, and strengthen its competitive position in the North American market. For consumers, improved logistics can translate to fresher produce and more reliable availability. For the industry, it underscores the ongoing challenges and investments required to maintain a seamless supply chain for perishable goods.
What's Next?
Sergio Torres will be responsible for overseeing all transportation aspects on both sides of the U.S.-Mexico border for Church Brothers Farms. His duties will include managing U.S. transportation and logistics, appointment loading, the company’s delivered freight program, and the movement of finished products from Church Brothers’ processing plant in San Luis Río Colorado, Sonora, to customers across the U.S. The primary goal is to establish a unified standard for cold-chain handling, carrier performance, and on-time delivery, regardless of the shipping origin. Torres expressed his focus on building a transportation organization that consistently delivers for customers. This strategic integration is expected to streamline operations and enhance the overall efficiency of Church Brothers Farms' supply chain, supporting its commitment to quality and service from seed to shelf.
Beyond the Headlines
The consolidation of transportation and logistics under a single director, especially one with Sergio Torres's cross-border expertise, reflects a broader industry trend towards optimizing complex supply chains. The fresh produce sector faces unique challenges, including the perishable nature of its products, stringent cold-chain requirements, and the complexities of international trade regulations. By centralizing these functions, Church Brothers Farms is likely seeking to gain greater control over its supply chain, mitigate risks, and leverage economies of scale. This approach can also lead to better data analytics and forecasting, allowing for more proactive management of logistics. The emphasis on 'seed to shelf' service highlights a commitment to end-to-end quality control, which is increasingly important for consumer trust and brand reputation in the competitive food market.
