What's Happening?
In the 'Best Bites: August 2026' feature by Richmond magazine staff, Kevin Johnson recommends the Rainbow Pie from Secret Squares, priced at $25. Secret Squares, located at 306 N. 29th St. in Church Hill, is known for its pizza, which is available via
walk-up and online preorders and often sells out. Johnson describes the Rainbow Pie as a perfect choice for those who can't decide on a single sauce, featuring streaks of vodka, red sauces, and pesto on a cheesy sourdough crust. He praises the incredible aromatics that greet customers upon entry, indicating a high-quality culinary experience. This recommendation highlights a popular local eatery and a specific dish that has garnered attention.
Why It's Important?
This recommendation by Kevin Johnson in Richmond magazine's 'Best Bites' feature is important for several reasons. For Secret Squares, it provides valuable publicity and endorsement from a local tastemaker, potentially increasing customer traffic and sales. In the competitive restaurant industry, such recognition can significantly boost a business's profile and reputation. For consumers, it offers a trusted guide to local culinary delights, helping them discover new and highly-rated dining options. This kind of local food journalism supports small businesses and contributes to the vibrant food culture of a city. It also reflects broader trends in dining, such as the popularity of unique pizza offerings and the importance of local, community-focused eateries.
What's Next?
Following this recommendation, Secret Squares can expect increased demand for its Rainbow Pie and other menu items. The establishment may leverage this positive review in its marketing efforts, potentially attracting new customers and solidifying its reputation as a must-visit pizza spot in Church Hill. Other local food critics and publications might also take note, leading to further reviews and features. For Kevin Johnson, his recommendation reinforces his influence in the local food scene. This type of media coverage often encourages restaurants to maintain high standards and innovate their offerings to continue attracting attention and satisfying a growing customer base.
Beyond the Headlines
The recommendation of the Rainbow Pie by Kevin Johnson goes beyond a simple food review; it reflects the growing appreciation for artisanal and specialized food offerings in local communities. The mention of 'incredible aromatics' and a 'cheesy sourdough crust' speaks to a culinary experience that prioritizes quality ingredients and craftsmanship. This trend supports local economies by encouraging patronage of independent businesses over larger chains. It also highlights the role of food as a cultural touchstone, where unique dishes become part of a city's identity and draw. The popularity of Secret Squares, with its frequent sell-outs, indicates a strong community connection and a demand for distinctive, high-quality local fare, contributing to the overall lifestyle and appeal of the area.
