What's Happening?
Singer Reimagined has introduced its latest Heritage model, the Heritage V72, featuring the iconic Valjoux 72 movement. This new model follows the previous Heritage Chronograph Collection and includes a third subdial, offering a Compax or 'three-register'
dial configuration. The watch is available in two versions: a stainless steel model with a stone-grey dial and a gold model with a matte-black dial. Both versions feature gold-applied faceted indexes and the signature Singer logo. The Heritage V72 is set to be available from November 2026, with the steel version priced at CHF 23,000 and the gold version at CHF 45,000.
Why It's Important?
The release of the Heritage V72 by Singer Reimagined underscores the brand's commitment to reviving classic watch movements with modern aesthetics. The use of the Valjoux 72 movement, known for its historical significance in iconic chronographs, appeals to watch enthusiasts and collectors. This launch highlights the growing trend of luxury watchmakers blending vintage elements with contemporary design, catering to a niche market that values craftsmanship and heritage. The introduction of this model may influence other brands to explore similar approaches, potentially impacting the luxury watch industry.
What's Next?
As the Heritage V72 becomes available, Singer Reimagined may see increased interest from collectors and enthusiasts, potentially boosting its market presence. The brand's focus on limited edition releases could drive demand and exclusivity, positioning it as a leader in the luxury watch segment. Future developments may include additional models featuring other classic movements, further expanding the brand's portfolio. The success of the Heritage V72 could also inspire collaborations with other luxury brands, enhancing Singer Reimagined's reputation and influence in the industry.
