What's Happening?
Like Air, a family-owned snack producer known for its appearance on the ABC reality series 'Shark Tank,' has launched a new line of drizzled rice cakes. Available in four flavors—birthday cake, cookie dough, cinnamon bun, and brownie—the rice cakes are
topped with a drizzle of frosting and sprinkles. Each serving contains only 80 calories and is free from the top nine major allergens, as well as being gluten-free and non-GMO Project verified. The product is available for purchase on the Like Air website and TikTok Shop, with plans to expand to Amazon, Walmart Marketplace, and various grocery stores in the coming months.
Why It's Important?
The launch of Like Air's drizzled rice cakes reflects the growing consumer demand for healthier snack options that do not compromise on taste. This product line caters to health-conscious consumers seeking indulgent yet guilt-free snacks. By offering allergen-free and non-GMO products, Like Air is tapping into a significant market segment that prioritizes dietary restrictions and food safety. The expansion into major retail platforms like Amazon and Walmart Marketplace also indicates Like Air's strategic efforts to increase its market presence and reach a broader audience.
