What's Happening?
Seven candidates are vying for three open seats on the 2027 RV Industry Association (RVIA) Board of Directors. The election, which runs from August 24 through September 14, will determine one RV manufacturer seat, one park model RV manufacturer seat, and one supplier
seat. The newly elected board members are slated to begin their three-year terms on January 1, 2027. Each member company of the RVIA is entitled to one vote, to be cast by its official representative. Candidates have articulated their motivations for running and outlined their key priorities. Ashley Bontrager Lehman, founder, president, and CEO of Ember Recreational Vehicles, Inc., is seeking a second term to advocate for the independent spirit of the industry, ensure a sustainable future, and champion a strong, competitive RV sector. Greg Wallman, owner and president of Space Craft MFG, aims to represent small, independent manufacturers, focusing on long-term industry governance, integrating innovative ideas like AI, and improving overall product quality. John Tuyo, Director of Park Model Sales for Champion Homes, and Trevor Kropf, General Manager of Kropf Industries, Inc., are both running for the park model RV manufacturer seat, emphasizing the importance of this market segment within RVIA and advocating for its growth and consistent representation. Supplier candidates Mike Cheney of Valto Engineered Materials, Mark Howlett of Truma North America, and Heather Jenks of Genesis Products are focused on strengthening advocacy efforts, fostering collaboration, and ensuring the industry remains relevant and accessible to future consumers.
Why It's Important?
The election for the RVIA Board of Directors is crucial for the strategic direction and future health of the U.S. recreational vehicle industry. The board's decisions impact manufacturers, suppliers, dealers, campgrounds, and consumers, influencing everything from product innovation and quality standards to regulatory advocacy and market growth. The diverse priorities of the candidates highlight key challenges and opportunities facing the industry. For instance, Ashley Bontrager Lehman's focus on the 'independent spirit' and 'sustainable future' reflects concerns about market consolidation and the need for environmental adaptation. Greg Wallman's emphasis on 'AI and other ideas and technologies' points to the growing importance of technological integration for competitive advantage. The park model candidates, John Tuyo and Trevor Kropf, underscore the significance of their niche market, which contributes to the overall RVIA numbers and requires dedicated representation to ensure continued growth and adherence to standards like the 119.5 ANSI code. Supplier candidates like Mike Cheney, Mark Howlett, and Heather Jenks stress the importance of a strong supplier voice in advocacy and collaboration, recognizing that a robust supply chain and unified industry efforts are vital for navigating economic shifts and regulatory pressures. The outcome of this election will shape how the RV industry addresses evolving consumer demands, maintains product quality, and advocates for its interests in Washington, ultimately affecting the economic viability of businesses and the experience of RV owners across the nation.
What's Next?
Following the close of the election on September 14, the results will be announced near the end of September. The newly elected board members will then officially commence their three-year terms on January 1, 2027. Their immediate tasks will likely involve integrating into the existing board structure and beginning to implement their stated priorities. This will include addressing ongoing industry challenges such as evolving consumer needs, regulatory changes, and economic conditions. For example, candidates like Ashley Bontrager Lehman and Heather Jenks have highlighted the importance of advocating for a healthy manufacturing environment and reliable supply chains, suggesting that these issues will be high on the agenda. Greg Wallman's interest in integrating AI and other technologies indicates potential future initiatives around innovation and efficiency within the industry. The park model representatives, John Tuyo and Trevor Kropf, will likely focus on ensuring their segment's continued growth and adherence to specific standards. The board will also need to continue its advocacy efforts on Capitol Hill, as emphasized by Mike Cheney, to ensure policymakers understand the economic impact of the RV industry and the potential consequences of new regulations. Collaboration among manufacturers, suppliers, dealers, and campgrounds, a common theme among candidates, will be crucial for addressing shared challenges and fostering industry-wide solutions.
Beyond the Headlines
The RVIA Board of Directors election extends beyond mere administrative appointments, touching upon the fundamental identity and future trajectory of the recreational vehicle industry in the U.S. The emphasis on the 'independent spirit' by candidates like Ashley Bontrager Lehman speaks to a broader cultural value within the RV community, where entrepreneurship and individual freedom are often celebrated. This election could influence whether the industry maintains its diverse, independent character or moves towards greater consolidation. The discussion around 'sustainable future' and 'evolving to meet the demands of today' reflects a growing awareness of environmental responsibility and changing consumer demographics, suggesting a potential shift towards more eco-friendly RV designs and marketing strategies aimed at younger generations. Furthermore, the focus on 'improved overall quality' and 'customer confidence' by candidates like Greg Wallman and Mark Howlett highlights an underlying concern about product reliability and the long-term reputation of the industry. In an era where consumer reviews and social media heavily influence purchasing decisions, maintaining high standards is paramount. The advocacy for a 'strong, informed and unified voice in Washington' underscores the industry's recognition of the significant impact of government policy and regulation, not just on manufacturing and employment, but also on the accessibility and cost of RV ownership for the average American. This election, therefore, is not just about leadership but about shaping the industry's values, its relationship with the environment, its commitment to quality, and its political influence for years to come.
