What's Happening?
The Professional Women's Hockey League (PWHL) is looking for a Senior Manager of Social Media to lead its social strategy and platform execution. This role involves shaping the league's social presence and enhancing fan engagement through innovative storytelling.
The position requires a candidate with 5-7 years of experience in social media or digital content, preferably in sports, and involves managing social media coordinators and overseeing real-time coverage of high-priority moments. The PWHL emphasizes a workplace culture rooted in integrity, innovation, and inclusion, and the role offers a salary range of $85,000 to $90,000 annually. The league is dedicated to fostering meaningful connections with fans and communities through operational excellence and purposeful partnerships.
Why It's Important?
The hiring of a Senior Manager for Social Media at the PWHL highlights the growing importance of digital engagement in sports. As women's sports continue to gain visibility, effective social media strategies are crucial for building fan bases and enhancing the league's brand. This role is pivotal in driving the league's digital presence and ensuring that it resonates with a global audience. By focusing on innovative storytelling and community engagement, the PWHL aims to strengthen its connection with fans and promote the visibility of women's hockey. This move reflects a broader trend in sports towards leveraging digital platforms to expand reach and influence.
