What's Happening?
The Wilkes-Barre/Scranton Penguins, an American Hockey League affiliate of the Pittsburgh Penguins, are actively seeking a Corporate Partnerships Account Executive. This entry-level position is based in Wilkes-Barre, PA, and focuses on generating new
business revenue through corporate sponsorships. The role involves utilizing various organizational assets, including static and digital signage, print, radio, social media, and game night sponsorships. The successful candidate will be responsible for identifying, developing, and closing new opportunities, as well as selling assets for the Toyota Sportsplex, the Penguins' practice facility in Wilkes-Barre. Key responsibilities include creating personalized partnership packages, scheduling and conducting sales meetings, preparing proposals and contracts, and achieving sponsorship sales revenue goals. The individual will also be tasked with maintaining strong partner relationships and collaborating with marketing and sales leaders to execute partnership programs.
Why It's Important?
This hiring initiative by the Wilkes-Barre/Scranton Penguins highlights the ongoing business development efforts within professional sports organizations, even at the affiliate level. The focus on corporate partnerships is crucial for generating revenue beyond ticket sales, contributing to the financial stability and growth of the team. For businesses, this presents an opportunity to gain exposure through various advertising channels and associate their brand with a professional sports franchise, potentially reaching a dedicated fan base. The emphasis on new business generation and personalized partnership packages indicates a strategic approach to maximizing sponsorship value for both the team and its partners. The role also underscores the importance of sales and marketing professionals in the sports industry, who are vital for securing the financial resources needed to support team operations and player development.
What's Next?
The Wilkes-Barre/Scranton Penguins will proceed with the hiring process to fill the Corporate Partnerships Account Executive position. Once hired, the new executive will immediately begin efforts to identify and secure new corporate partners. This will involve outreach to local and regional businesses, developing tailored sponsorship proposals, and negotiating contracts. The success of this role will directly impact the team's ability to generate non-ticket revenue, which can then be reinvested into team operations, facilities, and community initiatives. The ongoing pursuit of corporate partnerships is a continuous process for sports organizations, aiming to build long-term relationships that provide mutual benefits. The individual will also be expected to track sales activity and client contact information using SCORE CRM, ensuring a systematic approach to sales management.
Beyond the Headlines
The recruitment for a Corporate Partnerships Account Executive reflects a broader trend in the sports industry towards diversifying revenue streams and enhancing fan engagement through strategic business alliances. Beyond direct financial contributions, corporate partnerships often lead to community programs, promotional events, and enhanced fan experiences, which can strengthen the team's brand and local presence. The ability to create personalized partnership packages suggests a move away from generic sponsorship models towards more customized and value-driven collaborations. This approach can foster deeper relationships with corporate partners, turning them into long-term stakeholders rather than just advertisers. The role also emphasizes the blend of sales acumen, relationship management, and strategic thinking required to thrive in the competitive landscape of professional sports business.
