What's Happening?
The Charlotte Hornets have announced a partnership with Cox Media Group to broadcast all non-nationally televised games on WSOC Channel 9 and TV64 starting this fall. This expansion of their partnership aims to make Hornets basketball more accessible
to fans across the Carolinas. The deal includes comprehensive coverage with pregame and postgame shows, interviews, and additional programming. The Hornets, who ranked No. 1 in the NBA in year-over-year attendance growth last season, are looking to build on this momentum by reaching more fans. The partnership reflects a shared commitment to serving the community and enhancing fan engagement.
Why It's Important?
This partnership is significant as it enhances accessibility to Hornets games, allowing more fans to engage with the team. By moving broadcasts to free, over-the-air television, the Hornets are making a strategic effort to increase viewership and fan interaction. This move could potentially boost the team's popularity and support, fostering a stronger community connection. Additionally, the partnership with Cox Media Group aligns with broader trends in sports broadcasting, where teams are seeking flexible arrangements to adapt to future centralized streaming solutions.
What's Next?
The Hornets and Cox Media Group will announce the specific game schedule at a later date. Fans can expect expanded coverage, including exclusive content and additional programming. The Hornets are also exploring streaming options with DAZN, which may handle game streams under a separate deal. As the NBA plans to launch a centralized local streaming hub by the 2027-28 season, the Hornets' current one-year deal allows them flexibility to join this initiative. The team will continue to evaluate broadcasting options to maximize fan engagement and accessibility.
