What's Happening?
Zendaya made a striking appearance at the London premiere of 'The Odyssey,' showcasing a new makeup trend with the use of Charlotte Tilbury's Unreal Highlighter. Her makeup artist, Ernesto Casillas, aimed to give her a bronzed, sun-kissed look reminiscent
of a Greek goddess. The highlighter, which is a recent launch, was inspired by Jennifer Aniston's iconic sun-kissed glow. It is designed for a quick 'no-makeup makeup' look and contains skincare ingredients like hyaluronic acid and vitamin C. Alongside the highlighter, Casillas used Charlotte Tilbury's Exagger-Eyes Easy Eyeshadow Sticks to complement Zendaya's Schiaparelli gown, creating a look that was both Grecian and modern.
Why It's Important?
Zendaya's choice of makeup at a high-profile event like 'The Odyssey' premiere sets trends in the beauty industry, influencing consumer preferences and product popularity. The use of a highlighter that combines makeup with skincare reflects a growing trend towards multifunctional beauty products. This trend is significant for the cosmetics industry as it aligns with consumer demand for products that offer both aesthetic and health benefits. Additionally, Zendaya's influence as a style icon can drive sales and increase brand visibility for Charlotte Tilbury, impacting market dynamics in the beauty sector.
What's Next?
As the press tour for 'The Odyssey' continues, Zendaya's style choices will likely remain under scrutiny, potentially setting further trends in fashion and beauty. The success of the Charlotte Tilbury highlighter at this event may lead to increased demand and possibly inspire other brands to develop similar multifunctional products. The ongoing collaboration between Zendaya and her stylist, Law Roach, suggests that future appearances will continue to blend classic and contemporary styles, influencing both red carpet and everyday fashion.
