What's Happening?
Howlin', an Antwerp-based clothing brand specializing in traditional knitwear, is actively seeking a Creative Graphic Designer. The brand, known for its craftsmanship and unique design approach with production in Scotland, Ireland, and Belgium, aims to
further develop its visual world. The new designer will be responsible for creating original visual concepts and campaigns that reinforce Howlin's identity, translating creative ideas into graphic design, photography, social media content, newsletters, and digital campaigns. This role involves taking creative projects from inception to execution, contributing to art direction for photoshoots, and exploring new formats, collaborations, and creative opportunities. The ideal candidate will have over three years of experience in graphic design, preferably within fashion, lifestyle, or a creative studio, and possess a strong portfolio demonstrating conceptual thinking and graphic design skills.
Why It's Important?
This hiring initiative underscores Howlin's commitment to strengthening its brand identity and expanding its market presence through compelling visual storytelling. In the highly competitive fashion industry, a distinctive visual language is crucial for brand recognition and consumer engagement. By investing in a dedicated Creative Graphic Designer, Howlin' aims to create a more cohesive and impactful visual experience across all its platforms, from its website and webshop to social media and print materials. This strategic move can enhance brand perception, attract new customers, and reinforce loyalty among existing ones, ultimately contributing to the brand's sustained growth and influence in the fashion sector.
What's Next?
The recruitment process is underway, with interested candidates invited to submit their CV, portfolio, and motivation letter. Once a Creative Graphic Designer is hired, they will immediately begin shaping and developing Howlin's visual world. This will involve working closely with the existing small team to integrate creative experimentation with day-to-day production tasks. The brand anticipates a refreshed visual identity, innovative campaigns, and enhanced digital content that will further differentiate Howlin' in the market. This strategic hire is expected to lead to new creative collaborations and opportunities, potentially expanding the brand's reach and appeal to a broader audience.
Beyond the Headlines
The search for a Creative Graphic Designer reflects a broader industry trend where fashion brands are increasingly recognizing the power of visual communication beyond just product design. In an era dominated by digital media and visual content, a strong graphic identity is as crucial as the garments themselves. This role is not just about aesthetics but about crafting a narrative that resonates with consumers, conveying the brand's values, heritage, and unique selling propositions. It highlights the evolving demands on fashion professionals, where multidisciplinary skills encompassing design, photography, and digital content creation are essential for success in a visually saturated market.
