What's Happening?
Viva, a PR agency based in Rossendale, has been named the UK's Small PR Consultancy of the Year for the second consecutive year at the CIPR Excellence Awards 2026. The Chartered Institute of Public Relations, which organizes the awards, commended Viva for its
strong commercial performance, professionalism, and commitment to nurturing future PR professionals. The agency's achievements include maintaining a fee income of £867,000 during a company restructure, increasing net profit by 16.1%, and retaining all key accounts such as BAE Systems and Eurofighter. Additionally, Viva secured eight new clients across five sectors. The agency's success is attributed to its employee-owned model, which fosters a sense of ownership and motivation among its staff.
Why It's Important?
Viva's recognition as the UK's top small PR consultancy highlights the effectiveness of its business model and strategic approach in a competitive industry. The agency's ability to maintain and grow its client base during a restructuring phase demonstrates resilience and adaptability, qualities that are crucial in the dynamic PR landscape. This accolade not only enhances Viva's reputation but also sets a benchmark for other PR firms aiming to achieve similar success. The emphasis on employee ownership and development could inspire other companies to adopt similar models, potentially leading to broader industry shifts in how PR agencies operate and manage talent.
