What's Happening?
Closed Loop Partners, in collaboration with L’Oréal, Kraft Heinz, and CVS Health, has announced the next phase of its Smalls Consortium initiative aimed at improving the recycling of small-format plastics. These plastics often end up in landfills due
to their size, which makes them difficult to capture with traditional recycling equipment. The initiative is focused on California, where it will serve as a testing ground for the implementation of the state's Extended Producer Responsibility (EPR) law, set to take effect in 2027. The Smalls Consortium aims to develop a scalable recovery solution for small rigid plastics, involving site diligence, material characterization studies, and end-market engagement. The initiative is also partnering with Potential Industries and several regional facilities to trial recovery solutions.
Why It's Important?
The initiative addresses a significant gap in the recycling system, where small-format plastics are often overlooked, leading to environmental and economic losses. By developing a scalable solution, the Smalls Consortium aims to reduce supply chain risks and enhance EPR readiness for companies. This effort is crucial as it aligns with the growing regulatory focus on producer responsibility and sustainable practices. The collaboration between major brands and recycling stakeholders highlights the importance of collective action in tackling complex environmental challenges. Successful implementation could set a precedent for other states and regions, promoting broader adoption of effective recycling practices.
What's Next?
As the initiative progresses, it will generate real-world learnings that could inform broader recycling strategies across California and potentially other states. The focus will be on strengthening recycling infrastructure, ensuring recovered materials can be reused, and improving packaging design. The Smalls Consortium's work will serve as a resource for stakeholders involved in EPR programs, potentially influencing policy and industry standards. Companies involved are encouraged to continue collaborating to scale solutions that address the challenges of small-format packaging.
