What's Happening?
Swiss sportswear company On Holding AG is undergoing a significant restructuring of its global sales organization. The company announced that it will divide its existing commercial leadership into two distinct roles, effective September 2026. Rebecca
Cai, currently the general manager for the Asia-Pacific region, will take on the newly created position of chief global markets officer. She will oversee market operations across the Asia-Pacific, Europe, Middle East and Africa, and the Americas, as well as global sales teams. Alice Delahunt will join as chief customer officer, based in New York, to manage the direct-to-consumer business and customer engagement. This restructuring comes as part of On's strategy to enhance focus and alignment in its operations.
Why It's Important?
The restructuring at On Holding AG highlights the company's strategic shift to strengthen its market presence and customer engagement globally. By appointing experienced leaders like Rebecca Cai and Alice Delahunt, On aims to leverage their expertise to drive growth and innovation in its sales and customer service operations. This move is significant for the sportswear industry as it reflects a growing trend among companies to adapt their leadership structures to better meet consumer demands and market challenges. The changes could potentially lead to increased competitiveness and market share for On in the global sportswear market.
What's Next?
As On Holding AG implements its new leadership structure, the company is likely to focus on integrating its global sales and customer engagement strategies. The transition period will involve aligning the new roles with the company's broader business objectives. Stakeholders, including employees and investors, will be closely monitoring the impact of these changes on On's market performance and customer satisfaction. The departure of Britt Olsen, the current chief commercial officer, marks a significant transition, and the company will need to ensure a smooth handover to maintain operational continuity.
